Getresponse Review (2021)

What is Getresponse?

Getresponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it

  • send emails to the subscribers on your mailing list

  • automate your emails to subscribers via use of ‘autoresponders’

  • view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however, Getresponse has shifted its emphasis considerably: the product now aims be more of an ‘all-in-one’ e-commerce and marketing solution rather than just an email marketing tool.

Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.


                                         Get leads. Get sales. Get growing. [2] 

Getresponse pricing

There are four Getresponse plans:

  • Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers

  • Plus — starting at $49 per month for up to 1,000 subscribers

  • Professional — starting at $99 per month for up to 1,000 subscribers

  • Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).

                                     



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With regard to the “Max” plan, exact pricing depends on requirements and list size — if you’re interested in this plan, you’ll need to contact Getresponse to schedule a demo, discuss your needs and negotiate pricing.

Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).

In addition to the paid plans, a 30-day free trial is also available.


Key Getresponse features

By comparison with other email marketing tools, Getresponse comes with an unusually large feature set — even on its entry-level plan.

Not only does Getresponse provide all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.

Customer support

Up until very recently Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.

Sadly, the phone support has now been discontinued (unless you’re on the enterprise level “Max” plan). Instead you’ll have to use live chat (24/7) or email support.

And the email support provided by Getresponse is available in 8 languages, which is commendable. These are: English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.

Pros of using Getresponse

  • It’s pretty user friendly.

  • So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.

  • The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.

  • You get really advanced features when it comes to marketing automation.

  • Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.

  • Getresponse’s webinar functionality is great, and a genuine USP — I haven’t come across this functionality on similar products.

  • Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels and e-commerce activity under one roof.

  • Its reporting features are comprehensive.

  • Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for the e-newsletters you send.

  • All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.

  • Custom DKIM is provided on all plans.

  • Support is provided in a wide variety of languages.

  • It integrates nicely with Google Analytics and other metrics tools.

  • With the exception of adequate cookie consent features on its landing pages, it’s pretty good at meeting GDPR requirements.

  • You can try out all the Getresponse features free for 30 days without the need to enter credit card details.


Infographic - Planting The Seeds To Grow Your Email Subscriber List

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